The generation that ‘changed the world’ in the Sixties may change the pension industry too: it is the baby boomers’ generation, people born between 1946 and 1964, and consisting of 77m Americans. The oldest ones are turning 60 this year and insurance companies, asset management firms, pension consultants are wondering how to grab the opportunities of this new huge market. Some are offering new financial products and launching ad campaigns about them. ‘Happy birthday’ was the lead ...
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