BELGIUM - State Street Global Advisors has named Laurent De Greef as its new director of marketing for the Nordic region.

He will head business development in Denmark and Sweden and report to Benoit Fally, managing director of SSGA in Belgium. De Greef replaces Henrik Rox Hansen, who joined Janus Capital as institutional sales director for northern Europe last month.

“Sophisticated institutional investors in the Nordic region are increasingly seeking to improve the risk/return characteristics of their portfolios, Fally said.

“Laurent’s experience and knowledge of State Street Global Advisors’ quantitative strategies will be an invaluable asset as we seek to provide our products and services to Nordic institutional investors."

De Greef joined SSGA in 2001 as a senior client relationship manager.