NETHERLANDS - The €11.1bn Spoorwegpensioenfonds (SPF) pension scheme for railway workers is setting up a campaign to raise pension awareness among 25 to 35-year-olds.
From the end of this month SPF will, in collaboration with ABP, PGGM, Cordares, Mn Services and industry-wide scheme for the metalworking and mechanical engineering sector, Metaal en Techniek, promote a website targeted at men and women to get them involved in pensions.
The campaign will be fronted by Dutch radio DJ Ruud de Wild, who together with SPF will organise and host various events and parties in which people can take part, according to a spokesperson of the fund.
The move follows various initiatives by the fund to educate children and young people about pensions: last year the scheme already brought out a board game for children from the age of 12.
In 2003 the fund published an illustrated children's book entitled ‘Later? No, now!' for children in primary education with stories to prepare children for the necessity of starting to save for their pension early on in life.
Albert Akkerman, chief executive of SPF, told Dutch newspaper De Telegraaf: "Children recognise the pension of grandma and grandpa and you bet that they will discuss this with their mother and father."