Fiera Capital, a Toronto-listed asset manager with more than $122.6bn in assets under management, is branching out into the Benelux and the Nordics with a new office in the Hague in the Netherlands, and creating the role of head of Benelux and Nordics distribution.
The move is subject to regulatory approval, the firm announced.
Jeroen van Rooij has been appointed to the newly-created role, heading the Dutch office. He will report to Klaus Schuster, executive director and chief executive officer, EMEA.
With several decades of experience in the asset management industry, van Rooij spent over 11 years at Principal Asset Management, where he was responsible for all business development in Benelux as well as managing its country heads for the Nordics and France.
Previously, he held similar positions at Robeco Asset Management, SEI Investments, ING Investment Management and Goldman Sachs Asset Management, where he led all business investments in the Netherlands and Nordics.
This recent office launch, Fiera stated, marks the latest step in the firm’s global growth as it continues the swift roll-out of its regionalised distribution model, including a strategic expansion across the EMEA region.
“Our Dutch office opening is the next step in the growth of our rapid expansion in the EMEA region, with successful launches in Switzerland and Abu Dhabi in February this year,” said Schuster.
The Hague office “will further strengthen Fiera Capital’s proven ability to service institutional and intermediary investors across this market at all tiers”, it said, adding that it will serve as the primary hub for the firm’s clients and investors in Benelux (Belgium, the Netherlands and Luxembourg) and the Nordics (Norway, Sweden, Denmark, Finland and Iceland), providing a dedicated presence on the ground.
Van Rooij said: “Fiera has a fantastic mix of both private and public markets strategies that will serve to meet growing demand for private market capabilities and hybrid assets in Benelux and the Nordics, particularly among institutional investors. Additionally, the firm’s commitment to prioritising ESG considerations and sustainability in its investment philosophy is closely aligned with the values of our target clientele in the region.”
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