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To me and to DEAS Property Asset Management it makes total sense that underperformance should have financial consequences - just as it makes sense that overperformance is rewarded. In fact, I would like to take it a step further:

The asset management market - at least in Denmark - has been much too one-sided for quite some time, and some asset managers have been overcompensated just by riding the general market movement and regardless of downright appalling performances.

Over- or underperformance should be measured against the market when adjusted for general trends.

Our fee strategy is to have a base fee that is fixed on only a slight mark-up compared to a cost-recovering basis and only if we are able to prove our capabilities should we get more that this base fee.

I strongly believe that this is where the maturing market is going anyway.