GLOBAL – BlackRock is reviewing the Merrill Lynch Investment Managers brand name just months after absorbing it.

Groups from BlackRock and MLIM are in the process of determining a brand strategy outside the US

“On products, we will use the BlackRock name in the US and we’re in the process of determining our brand strategy outside the US, where we have the right to use the Merrill name for up to three years,” said a spokesperson.

She added: “But we’ve made no decision yet.” No date has been set for a final decision. “The firm is BlackRock, so it’s a product decision, not a name-of-the-firm decision.”

According to the initial BlackRock-MLIM release following the merger decision, the new company “will operate under the BlackRock name”.

BlackRock announced its new management team yesterday:

Bob Doll: global equity chief investment officer
Rob Fairbairn: EMEA/Australia chairman
Rob Kapito: portfolio management
Ben Golub: portfolio risk management
Peter Fisher: Asia chairman
Keith Anderson: global fixed income CIO
Ralph Schlosstein: alternatives
Barbara Novick: account management
Charlie Hallac: BlackRock Solutions
Henry Gabbay: portfolio operations