EUROPE – European investment fund association EFAMA has named the UK’s Viscount Hugh Trenchard as its new director general.

The European Fund and Asset Management Association said secretary general Steffen Matthias – who set up the then FEFSI’s secretariat in 1990 - will continue in that role and deputise for Trenchard.

Trenchard, 54, will assume his responsibilities in mid-January. He’s a member of the UK’s upper chamber, the House of Lords, and is a descendant of the founder of the Royal Air Force.

IPE reported in July that the association was looking for a new director general.

Trenchard was educated at Eton and Trinity College, Cambridge and he has held senior positions at Kleinwort Benson and Robert Fleming. He’s currently a director of Dryden Wealth Management.

“At the time when EFAMA enlarged the scope of its activities beyond investment funds to cover mandate-based asset management activities as a whole and its memberships beyond national associations to corporate members, it was decided to adapt its resources and structure to this broader role,” a statement said.

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