Former Watson Wyatt partner Sue Douse has opened her own specialist advisory and marketing operation with institutional funds as its main client base.
UK-based Douse Associates was established “to strategically partner with and represent highly skilled asset management firms and/or those with very distinctive products who do not have a presence here in Europe or who do not have large marketing teams,” said Douse.
Her main client base includes pension and state funds, endowments and foundations, multi-manager platforms and family offices.
“Over the years I have come across really good firms who have not been able to clearly articulate their message in a way that links them with top quality investors. In these situations, both the investors miss out on investing with an outstanding organisation and the asset manager misses the chance to achieve success commensurate with the skills of the firm,” she explained.
Douse currently represents two organisations, one of which is a long-only Asia Pacific equities manager based in Sydney. She is also due to provide tailored consulting advice to larger asset management firms.
“I am looking at European including UK opportunities,” she said.