EUROPE- US investment manager OppenheimerFunds Inc (OFI) is entering the European market through a “dual approach” with its subsidiary, Tremont Capital Management.

John Murphy, chairman, president and chief executive officer of the company, told IPE that OFI Institutional Asset Management was “going global”.

“We know we had a good story and we felt it was important to bring our story out to the globe,“ Murphy said.

OFI Institutional Asset Management has based its European operation in London, leveraging off the presence there of alternative investment manager Tremont Capital Management, a subsidiary of OppenheimerFunds.

Adrian Gordon, director of European distribution, will work closely with Tremont but Murphy added that Gordon would not distribute Tremont’s products.

OFI has approximately one billion dollars under management from institutional clients outside the USA.

“Our intent is work with them in order create opportunities for each other,” Murphy said. “It gives us what I consider a dual approach into the market place. We are covering the market twice with distinctive products.”

OFI Institutional Asset management is going to “serve institutional investors “ through segregated accounts and 11 Dublin-domiciled equity funds.

It will offer products in domestic quantitative equity, value equity, growth equity, international equity as well as fixed income and alternative investment products. Global equity, emerging markets, US ‘Value’ equity and US core fixed income are the top four ranges according to Gordon.

OPI will also be present through sub-advisory mandates and special attention is being given to the Nordic region, like Sweden.