Denmark’s biggest pension fund PFA said it has set up a helpline for customers – individuals as well as companies – affected by the war between Israel and Hamas, with an emphasis on relieving stress for people connected even if not directly hit by the sudden violence.

The Copenhagen-based occupational pensions firm said: “Several of PFA’s corporate clients have employees with roots or offices in the war-torn region.”

Because of this, PFA said, it was setting up a helpline available to all of the company’s 1.3 million customers, staffed by licensed psychologists accustomed to helping in connection with crisis and stress reactions.

Employees, shop stewards, HR departments and company management could call the helpline, it said, where staff were ready to give advice, act as sounding boards and provide tools to handle the situation.

Camilla Holm, PFA’s chief commercial officer, said: “We know that quick help is important, before concerns are able to turn into greater psychological stress.”

“Therefore, we encourage everyone who feels both directly and indirectly affected by the situation in the war-torn region to call us,” she said.

PFA said the helpline, through which advice is given in both Danish and English, had been established in conjunction with the Dansk Krisekorps (Danish Crisis Corps).

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