NETHERLANDS - The new Holland Financial Centre has appointed Akkie Lansberg as its chief executive officer and another member of the existing supervisory team as her deputy.

Lansberg, 35, is currently head of securities market surveillance at the supervisor Authority Financial Markets (AFM), where she started in 2004.

She previously worked for the investment banking and institutional equity sales divisions of Morgan Stanley in London.

Robin Fransman, 38, senior supervisor in Lansberg's present team, will also become deputy chief executive at the Holland Financial Centre, an AFM spokesman said.

The AFM's chairman, Arthur Docters van Leeuwen, has already been appointed as chairman of Holland Financial Centre.

Docters van Leeuwen will leave the AFM later this month so his position will be taken over by Hans Hoogervorst, who was Minister of Finance, Healthcare and Economic Affairs in previous governments.

Holland Financial Centre, established in July, is tasked with improving the Netherlands' attractiveness within the financial markets.