UK- Schroders Investment Management and Standard & Poor’s have launched a fund of funds sub-advisory service, offering European and other non-US banks the opportunity to break into the growing market.

For investors looking for diversification and best of breed products, the fund of funds route is becoming more popular, and the market is expected to grow by up to 30% a year.

“The Schroders-S&P collaboration will allow financial institutions lacking in inhouse expertise in the fund of funds field to be able to use the services and finally offer their own fund of funds”, says a spokeswoman.

Standard & Poor’s will conduct fund research and analysis, and will recommend funds for selection, while Schroders will provide asset allocation, portfolio construction, risk management and performance measurement.

The selected fund distributor will be able to choose a combination of the services, and will be able to market them under its own brand name or the name of Schroders.

Tom Joy, currently an analyst in the investment strategy unit at Schroders, will head up a new investment team of five in London. Joy will report to David Gasparo, head of retail at Schroders Investment Management. James Tew, managing director, heads up S&P’s effort, supported by 70 fund analysts worldwide.