CANADA - Royal Bank of Canada is rebranding both its Royal Trust and Royal Bank securities and banking services under the new banner of RBC Global Services.

The bank’s former Global Securities Services (GSS) division name, as well as its sales and relationship management FI moniker, will be replaced by a new division - Institutional and Investors Services, headed up by senior vice president José Placido.

In addition, the group’s overall corporate brand name will change from Royal Bank Financial Group to RBC Financial Group.