EUROPE - SEI Investments named 10-year company veteran Greg Rodgers to the new role of director of institutional sales for continental Europe.

He was formerly a director for institutional sales at SEI’s head office in Pennsylvania and will now be based in SEI’s London office and report to Patrick Disney, European head of institutional business development.

He will work with new Netherlands managing director Bart Heenk as well as Stephan Romer, head of institutional business development for Germany, Austria and Switzerland.

“We believe that Germany, Switzerland, Austria and the Benelux and Nordic regions will offer a fertile area for us as increasing numbers of institutional investors recognise the advantages of our approach,” Disney said.

“Greg’s extensive knowledge of SEI and his considerable experience and success in demonstrating the benefits of our proposition to US institutional investors will serve to strengthen the team at a time when we are seeing more demand for our offering.”

Rodgers had been at SEI for 10 years with various jobs, his most recent being responsible for new business in the corporate, insurance and hospital markets.