Finland’s largest pension fund Keva has drawn up a set of ethical principles for the use of artificial intelligence at the 500-strong organisation, including a pledge to make sure any AI-generated content is not based on prejudice or discrimination.
Reija Hyvärinen, communications director at the Helsinki-based institution, said: “The ethical principles for the use of artificial intelligence are primarily about risk management and good governance.”
Keva, which provides local government, state, church and other pensions, said in yesterday’s announcement that it wanted to ensure AI was done responsibly and in accordance with its values.
The principles, which are meant to guide the development, decision-making and use of AI at the €71bn institutional investor, cover aspects of AI use such as transparency and openness, data protection and privacy, fairness and non-discrimination and security and reliability.
In order to live up to the principle that the use of AI must be fair and non-discriminatory, for example, Keva’s code stipulates that it aims to ensure any AI-generated content is not based on prejudice or discrimination, and that it conducts frequent checks and evaluations to make sure AI-generated content is impartial.
The set of principles also states that the pension fund aims to utilise AI in its internal operations, and encourages staff to develop skills and keep abreast of the development of the emerging technology.
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