The European Fund and Asset Management Association (EFAMA) has appointed Tanguy van de Werve to replace Peter De Proft as director general of the lobby group.

Van de Werve, previously managing director at the Association for Financial Markets in Europe (AFME)will start work in the new role on 1 January.

EFAMA announced at its annual general meeting in June that De Proft was stepping down after 11 years as its director general.

Van de Werve will be responsible for the implementation of EFAMA’s strategic agenda and leading the association’s secretariat in Brussels.

He will also be the central representative for the European asset management industry with international policy makers, regulators, and other key industry stakeholders.

As well as spending three years as managing director at the banking trade association AFME, Van de Werve also headed up its Brussels office.

William Nott, president of EFAMA, said Van de Werve had an excellent track record in leading complex industry associations, raising the profile of industries he has represented, and achieving tangible and quantifiable results for those sectors with EU policymakers.

“He has also been at the heart of the evolution of the European financial services industry in recent years,” Nott said.