Denmark’s Sampension announced it has won a tender to provide pensions for the staff of a network of farming advisory companies, saying the new corporate client will be its largest ever.

The network, DLBR – a collaboration of consultancies around the country owned by Danish farmers – has chosen Sampension as pension provider for up to approximately 3,000 employees, the DKK269bn (€36.1bn) pensions firm said.

Hasse Jørgensen, Sampension’s chief executive officer, said: “It is with great pleasure that we can welcome DLBR as our largest company pension customer ever.

“We see it as a declaration of confidence that DLBR has decided to choose us as a new pension supplier after a long and thorough tendering round and we must live up to it, of course, by ensuring the employees get the best possible pension schemes.”

He said Sampension had bolstered its position on the company pension market in the past few years, and the Copenhagen-based provider had seen a steady influx of new company customers.

Uffe Bertelsen, chair of the DLBR collaboration, said that in the organisation’s choice of pension provider, it had put the emphasis on the quality of insurance, as well as on return, price, costs and service.

“At the same time, we also focused on getting an optimal health solution, including a close connection between health insurance and pension,” he said.

At the end of 2022, Sampension had 305,267 individual customers, according to data on its website.

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