Edwin Meysmans, former managing director of Belgium’s Pensioenfonds KBC, is chairing a new pan-European pension fund initially targeting Denmark.

The cross-border fund, called Pensions OPF and headquartered in Brussels, was created by the newly founded Danish company Pensions Management.

The Danish firm – which will represent Pensions OFP in Denmark – has created an investment and administration platform for Pensions OFP, suitable for operating in all EU markets as well as Norway, Switzerland and Lichtenstein.

Per Møhl, chief executive of the company which is based in the Copenhagen suburb of Hellerup, said: “You don’t create the future pension business by going it alone.

“That’s why we have created Pensions with an inclusive strategy and the aim of becoming the Danes’ – and the rest of Europe’s – preferred tool for bringing flexibility, overview and drive to employers pension schemes.”

The Danish provider has positioned itself as a new player in “the conservative pension market” of Denmark, according to its initial marketing.

“From a market plagued by poor transparency and with fewer players than ever, the Danes, and later the rest of Europe, can now get used to managing their pension schemes from their PC or mobile phone,” the firm said.

Pensions Management described itself as a “100% digital customer” platform, tailored to match each country’s requirements, laws, language and members’ savings needs.

In Denmark the company is offering 13 different lifecycle products, compared to other existing providers that typically only offer one lifecycle option.

It said it would also offer pooled funds with solid risk profiles, standard funds with active and passive investments, and thematic investments, including environmental, social and corporate governance related products.

Meysmans, who retired in July last year, told IPE in 2017 that plans were afoot to start the new pan-European pension fund .