CEO of CREATE-Research
Like digital brands, passive products will continue to benefit from the network effect, in which a product or service is perceived as more worthwhile the more people use it. The classic example is the telephone: a growing user base enhances the value to each subscriber.
In the second article on a new study, Amin Rajan and Simon Klein argue that momentum towards passives is unlikely to ease during this decade, but that its composition will change
A three-way chain reaction between technology, regulation and demographics is driving a new transformation