NETHERLANDS - The €1bn Dutch pharmacists pension fund PMA and Blue Sky Group, manager of the KLM Royal Dutch Airlines' pension fund, are setting up new initiatives targeting the under-30s.

PMA announced last week it is looking to recruit pharmacy workers under the age of 30 to help the fund find ways to communicate with young people about pensions.

Ingrid de Jong, of CNV Jongeren, a union for Dutch youth workers, told IPE the fund is taking part in the project ‘Check it', set up to improve communication with young pension savers.

According to De Jong, Blue Sky Group is also working with the union.

Under the initiative, the fund manager has appointed a number of stewards who, from next year, will function as pension ambassadors, giving out information during flights and on the ground to colleagues about pension savings.

In the last two years, the union has already worked with the Dutch pension majors ABP, PGGM, PMT, PME, SPF and SPOV it set up trajectories to make pensions more interesting to younger people.